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Video Marketing : Mac-Style

January 18, 2016 Leave a comment

It’s never too late to begin using your Macintosh computer to pursue a video marketing strategy – even if you’re late to the game. I’ve had a YouTube channel for years that I didn’t start to leverage until recently.

Using a new SaaS cloud-based video creation app – VidioDek – and my Mac’s web browser, I’ve been trying my hand at quickly creating explainer videos with narration and background music.

It let me build them with just a few clicks from a few short paragraphs of text, but choosing the page templates, formatting the content correctly, recording my own voice narration (instead of using the text-to-speech robot voice), and publishing properly to YouTube was far more involved than the sales page implied it would be.

Above, a video MacSEOTips created on content writing and article distribution tools for OSX webmasters is the theme. Since Mac article marketing is a very low-competition niche, I expect this video should easily rank on Page 1 – and displace a competitor by occupying one of the slots in the top-10 SERP results.

Although more formal, personal, face to face videos are usually better for your business and building a community. These kind of vids are a quick and easy way to test and see if you CAN get the video to rank – and then decide if a more polished and personal video is warranted.

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RapidWeaver 5 For Mac : E-Z Website Creation

I’ve long been a fan of RapidWeaver for deploying websites on Mac OSX.

RapidWeaver 5 – now at version 5.1.1 – knocks out most of the show-stopping bugs that torment any major software release. It’s been quite well-behaved. Enough so that I’ve opened and upgraded all my sites to the new v5 format without a hitch. So at this point I can heartily recommend upgrading – or exploring a free Trial version of RW (Direct Download Link) if you’re new to website design software for Mac.

Most welcomed are some fresh, new RapidWeaver Themes. It’s the rich, extensive collection of 3rd-party themes in particular that sets Rapidweaver apart from it’s nearest competitors like Sandvox and Freeway. Sadly, all of the earlier bundled themes are there – none of which seem to have been fixed, improved, expanded or updated in years. And that’s really sad because some of RW’s early themes just lack the options and flexibility that more modern themes have.

I’ll be exploring some responsive, commercial 3rd-party RapidWeaver themes that are more mobile friendly. Frankly the “Free” Themes I tried have all been seriously lacking in either aesthetic or control – testament to ‘You (don’t) get what you (don’t) pay for’.  At often $15-25 a pop, quality themes don’t come cheap.